What is True North?

An organization’s strategic and philosophical vision or purpose. It is a link that can include "hard" business objectives, such as revenue and profit, as well as visionary goals…

Meaning and application in management

An organization’s strategic and philosophical vision or purpose. It is a link that can include "hard" business objectives, such as revenue and profit, as well as visionary goals that appeal to the emotions. (Adapted from Dennis 2007).

Keep learning with the lean vocabulary

Explore related terms and go deeper with real-world analyses by our industry leads.

Related term

Capital Linearity

A philosophy of designing and buying machinery that makes it possible to add or subtract small increments of capacity as…

View term
Success story

HOSHIN KANRI - Deploying Strategy in Your Organization

See how this concept and management mindset were applied in practice to deliver real business results.

Read the full article
Hands-on training

Lean Fundamentals

Build leadership and problem-solving skills at the gemba with support from our specialists.

See the training