Related term
Every Part Every Interval
The frequency with which each part is produced in a production process. See: Heijunka.
View termWhat is Demand Amplification?
A tendency observed in multi-step processes, in which the production orders received by each upstream process are more erratic than the actual production or sales of the…
Meaning and application in management
A tendency observed in multi-step processes, in which the production orders received by each upstream process are more erratic than the actual production or sales of the downstream steps. Also known as the Forrester Effect (after Jay Forrester of MIT, who first characterized this phenomenon mathematically in the 1950s) and the Bullwhip Effect. See: Build to Order, Heijunka, Level Selling.
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